Too often, people don’t take the time to read a job ad fully. How do I know? Quite simply, I discover the information I have been given is wrong or incomplete when I check the ad for myself.
Why does it happen? Skimming the ad usually, not taking the time to download application forms, position descriptions or any other documents associated with the position, not taking the time to read all the documents, focused and undistracted.
Not reading job ads properly is costly; it costs you a chance at the job. Your application fails at the first hurdle, because it is incomplete or incorrect.