Given the current climate in the job market, I thought I would revisit a previous post on Speculative Cover Letters with an added suggestion to what is already there. As well as searching job advertisements for clues to what potential employers are looking for, it would also be useful to visit the website of the company you are applying to. Take a look at their values, their mission statement, how they say they operate and speak to that in your cover letter, e.g. if safety is one of their stated values and you have been part of a team that achieved a safety award, include that in your letter.
